Is your social media an accurate reflection of your business? When you look at your Facebook and Instagram pages do they take you inside the customer experience? Just like going to the doctor's for a physical, we need to conduct a health and wellness check-up on our Social Media channels.
Now a days, it's not enough to just throw up a post just for the sake of checking that off your list. We need to be intentional, because social media is where consumers go to check out your business before they make their buying decisions.
A few questions you need to ask yourself:
1. Does your Bio clearly state who you are and what value you provide?
2. Do you have a cohesive visual aesthetic?
3. Is your branding easily recognizable?
4. Are you utilizing the messenger feature to welcome new followers?
5. Are your captions engaging with clear Call-to-Actions?
6. Are your #hashtags getting you in front of new audiences?
The questions above and many more are used during a Social Media Audit. Most business's don't enjoy audits (don't worry this isn't the IRS kind) but a social audit is different. This audit is the process of reviewing what's working, what's not and what can be improved upon across your social media channels.
With more than 3 billion social media profiles around the world, social media is not a passing trend. It doesn't matter if you run a small, local shop or a big national company. Social media needs to be a big part of your marketing strategy. Setting up robust profiles that you update frequently with relevant content will build your brand's authority and make sure you make a positive first impression, showing that your business is trustworthy, knowledgeable, and approachable.
Flourish wants you to have a successful 4th quarter and 2020 year! So we're offering 50% off our Social Media Audit services for a limited time. After analyzing your profiles, we will provide you with an actionable checklist to implement on your social channels. We won't give you a bunch of buzz word lingo, but clear steps to help you achieve your goals.
