The Rise of Instagram Reels

The Huge Benefits for Small Business Growth!


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Happy (almost) Birthday, Instagram Reels! It is hard to believe that it has been less than a year that Instagram Reels rolled into our lives. In August of 2020, Instagram introduced the world to this social media interactive tool which allows users to create, edit, and curate 15- 60 second videos with stickers, special effects, caption, hashtags, and of course, music. Modeled after Tik Tok, Reels has quickly become a small business staple that has helped many entrepreneurs grow their brand and acquire new clients and customers.

Still wondering if Reels is right for you, read on for some reasons why it’s time to get Reels.


Instagram May Be the Perfect Platform

Today around seven in ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.


Instagram has been thoughtful about growing their platform while keeping an eye on its competitors.

  • Direct Messaging? Instagram was acquired by Facebook and both now share Messenger.

  • TikTok? Instagram created Reels.

  • Snapchat? Instagram has Stories.

The business brains at Instagram clearly recognize that an increasing number of Americans have adopted social media and they are here to play! By adopting features of various other platforms with the intent on improving them, Instagram is poised to become a one stop shop for all social media needs. Currently ranked 6th among social networks, a forecast from October 2020 estimates that there will be nearly 1.2 billion Instagram users worldwide in 2023. That’s a lot of potential customers.


It's All About Your Client and Your Community

Using Instagram Reels is a powerful (and affordable) way to grow your client base. With Reels, you can reach new customers, stay connected to your existing ones, and even make sales right from the app. This makes it the perfect platform for marketing your small business. While online shopping has exploded over the last few years, the need and want for human connection and interaction remains. People want to do business with people not brands or products.


Reels gives you the opportunity to share your story- letting your current and future customers know the face behind the brand. How did you get here and where are you going?

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Sharing your hopes and dreams with your client base pulls the curtain back and allows your followers to come along for the ride.


Reels also gives you a chance to showcase your products and your community. Live testimonials, sharing current clients’ experiences, and highlighting glowing reviews are key. Not only will prospective customers learn how current customers use and love what you are offering, a shout out to current clients demonstrates your love and appreciation for them too.


Flourish Marketing Solutions is here to support you and your small business with your social media marketing needs. In our Ready for Reels online course, you'll learn how to record fun and educational videos, use all of the amazing effects and features, and most importantly learn how to market for your business.


We’ll help you FLOURISH!

Grab your free Flourish Marketing Solutions’ Instagram Reels Content Idea sheet here!


Sources: Statista, Facebook, Pew Research, Instagram

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