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How to create a Cohesive Aesthetic

Updated: May 9, 2019

Creating a cohesive brand on all of your platforms including website and social media channels helps you make a positive first impression, build trust, increase sales, and to stand out from your competition.

The term “branding” has a lot of different meanings, depending who you are talking to. It’s so much more than just having a cool logo. To me, it’s the feeling people get when they see your company, and it’s your promise to your customer. Entrepreneur says “It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

The problem is a lot of companies are not speaking from their brand voice. We are throwing a lot of marketing out there and do not have cohesion. Whether a person sees your website, a flyer, or your social channels it should look consistent so that your brand is immediately recognizable.

Creating a brand aesthetic involves choosing fonts, graphics, color scheme and the tone of voice. Are you a classic, sophisticated brand? Down-to-earth, honest and wholesome? Daring, bright and imaginative? The look and sound of your brand needs to be consistent and a representation of who your company is.

Here are 5 Steps to create a cohesive brand aesthetic:

  1. Use a consistent color palette. These should be colors that complement the colors used in your logo. ...

  2. Choose complimentary fonts. ...

  3. Use custom design elements. ...

  4. Use a theme when choosing art/illustrations. ...

  5. Have a consistent voice.

When Flourish started, we were just focused on Social Media Marketing. We have found that what businesses first needed to establish their “brand”. The core of our business is still SMM, but we also incorporated a branding package based on the needs of our consumers.

It was important to make it very affordable for small businesses and we are so excited to share this opportunity with you. We hold your hand and walk you through the process and our customers have been thrilled with the results.


Check out our Branding Package below:

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