Video on social media is proving to be the most powerful business tool for gaining new followers, growing your brand, and driving sales.
Every major social platform has pivoted toward video as the format of choice, and look at the rise of TikTok, a video only platform that has proven to be persuasive and addictive!
🎥 Video content is reigning supreme on social
and here are important reasons your
brand needs to be on board:
#1 More Exposure
Video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer.
The longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience.
This explains why videos on Instagram generate more engagement than any other content type and Tweets with video see 10 x more engagement.
Platforms prioritize their latest features and push that content out to the masses. These new features are usually video related so if you want more people seeing your content you must create videos. Look at the explosion of IG Reels. I am personally seeing quadruple the engagement and views!
By using the latest features on your favorite social platform, you are pretty much guaranteed exposure and more engagement.
#2 Appeals to Millennials and GenZ Audiences
Gen Z audiences are much more connected to the internet than other generations and have grown up with YouTube as a primary source of educational and entertainment content.
So video is the best place to start if you are looking to resonate with a Gen Z audience who are currently between 5-24 years old.
According to a YouTube survey, 50% of millennials and Gen Z generations said they “couldn’t live” without video in their daily lives.
This explains why TikTok has proven to be so successful with this demographic.
#3 Humanizes your brand and connects you to your audience
2020 has shown that we want to know our brands and businesses before spending our money.
More than ever before, consumers want to know about the values and people behind the brands they buy from — and video is one of the most effective ways to do this. Showcasing the faces of your brand through video content can humanize your business and help create a deeper, more emotional connection between you and your community.
It does not always have to be serious either, we love seeing people having fun and even goofing up. We can relate to real people in real life.
🎥 Video is also a great opportunity to dig into the details of your products and services without being “salesy”.
#4 Very Powerful Sales Tool
If a picture can tell a thousand words, a video is worth at least a million. The purchasing power from video is so strong that there are now shoppable video posts and brands are using them wisely!
When we see products in action and the transformations, it makes us want to buy! Keep in mind your video content strategy does not have to be complex or expensive. Sometimes the simplest most authentic videos are the ones that have the most impact.
Repurpose Your Videos Across Multiple Platforms
I am a huge fan of working smarter not harder and when it comes to video creation, I make the most out of each one by sharing them on multiple platforms to reach different audiences.
Greater Reach = a Greater return on Investment.
Did you know that both Instagram Reels and TikTok videos are both 16:9? You can share the same content on both and reach so many more people.
After I do an Instagram Live, I save it as an IGTV and share it on Facebook. One video is now in three different communities!
🎥 Video content is not showing any signs of slowing down and if you need guidance on video content to create for you, consider a one-on-one coaching session ☎ where we can come up with a customized plan for your success.