What is the Instagram Algorithm?
The Instagram algorithm dictates the order of the posts that users see when they are scrolling through their feed. Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.
1. Embrace Instagram’s Latest Features
Hello Reels and Guides? Instagram will always give their latest features (such as Instagram Reels) a helping hand to help drive adoption, so it is a good idea to jump on the latest trends and take advantage of this extra boost.
2. Encourage More Interactions with Instagram Stories Stickers
Instagram Stories stickers are a great way to encourage audience engagement — and the more engagement your posts get, the higher they will be boosted by the Instagram algorithm.
There are lots of Instagram stickers, but the best ones for driving engagement are the poll, emoji slider, and question stickers.
3. Drive Conversations with Engaging Captions and Comments
Instagram has confirmed that comments are especially important when it comes to feed ranking. The best way to get comments is to ask for them. Ask your followers to share their thoughts and feelings about your post.
Need help with captions? Our Instagram for Business Class has a whole module dedicated to writing amazing captions!
4. Optimize Your Hashtag Strategy
Adding hashtags to your posts is one of the most effective ways to reach more people on Instagram, which means more “views” for the Instagram algorithm to take into account.
With a good hashtag strategy, you won’t just reach more people — you’ll reach people who are relevant for your business, and most likely to engage with your content.
5. Cross-Promote Your Instagram Content
For a quick and easy engagement win to help boost your algorithm ranking, cross-promoting your Instagram content is a great place to start. As Instagram has grown, so too has the number of channels that you can share content: In the Feed, Stories, IGTV and Reels.
This could be as simple as sharing an enticing preview of an IGTV video to your feed, or even adding a feed post to stories with a “Tap Here” GIF. My new favorite is sharing my reels to my stories!
6. Keep on Top of Your DMs
I think of DM’s as a place to warm up leads and for customers to reach out with inquiries. It is essentially another customer service portal. Direct messages (DMs) are a strong engagement indicator for the Instagram algorithm. You may have noticed that the accounts you DM most often are bumped to the front of your Instagram Stories feed — the Instagram algorithm is doing its best to serve you content it thinks you want to see.
One way to use this to your advantage is to regularly invite your audience to DM you with
their questions or feedback — or by encouraging “quick emoji reactions.” Utilize DM Quick Replies to Save Time, Watch the video on how to setup your own DM ->
7. Use Instagram Analytics to See What’s Working
Having a better understanding of what’s working (and what isn’t) will help you come up with a finely tuned marketing plan, saving you time and effort in the long run. You can track key metrics for reach, likes, comments etc.
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