Facebook had a complete revamp and several updates in 2020 and though there was some serious criticisms on the company like data security.
Facebook still tops all social platforms with a few simple reasons.
1. Accelerating Ads
2. Instagram’s Growth Rate
3. Virtual Reality…Oculus Quest headsets
Critics love Facebook to be their punching bag, but Facebook’s core business is strong, it remained resilient throughout a brutal downturn this past year.
Therefore, you should not leave Facebook for your small business and here is where your focus should be on the platform for 2021!
1. FACEBOOK GROUPS
The redesign of Facebook’s primary change is that the design places more emphasis on Groups and Events – the “two biggest reasons people visit Facebook every day.” As you plan your Facebook strategy, it is paramount to recognize the ways that the platform has once again shifted how your content will be consumed by users.
2. FACEBOOK'S "COLLAB"
Collab, Facebook’s own version of Tik-Tok, is currently in beta. While their invite-only beta is first and foremost focusing on collaborative music making. This steers in a totally different direction than that of TikTok’s focus, the concept of content creation is remarkably similar, if not the same.
3. < 20% TEXT IN IMAGE RULE FOR FACEBOOK ADS
Facebook once penalized ads with higher amounts of image text. As of September 7, 2020, they began removing all prior sources indicating that enforcement and replaced them indicating they will no longer penalize ads. This is important when it comes to marketing strategies, since adding large text on images can add a 'hook' to a consumer.
4. HASHTAG USAGE ON FACEBOOK
While most creators steer clear from adding hashtags to Facebook posts, the platform is implementing recommended tag listings within the post composer. In September of 2020, the test had only expanded to a specific audience, as not all users see the new listings. It could be a good way to broaden your conversation once Facebook releases this to everyone - hence you see a very effective strategy with #hashtags on Instagram, TikTok, Twitter, and Youtube.
5. IMAGERY OWNERSHIP ON FACEBOOK AND INSTAGRAM
About 3 billion people use Facebook's platforms, including Facebook, Messenger, Instagram, and WhatsApp. Facebook announced in late 2020 that “certain partners” can claim ownership over their images, and then moderate their usage across Facebook’s platforms. As it stands, this implementation could affect re-posted content on Facebook and Instagram in various ways.
The current options that an image owner has when it identifies unauthorized usage are:
Let the image stay up
Issue a take down
Or use a territorial block, making it invisible in copywritten countries
6. FACEBOOK BUSINESS SUITE
The launch of yet another platform to create and schedule content has been provided Per Facebook, Business Suite enables users to:
Save time - Post to Facebook and Instagram at the same.
Stay up to date - Get all your Facebook and Instagram messages, notifications, and alerts in one place so you can stay up to date and respond to all your customers more easily.
Realize business results - See what is working with Facebook and Instagram insights and learn what your customers are looking for.
So with the overhaul look of Facebook and enhanced friendly features for small businesses Facebook once again is not going anywhere. Start using some of these tips above for your Facebook account and let us know what is working for you!
Meanwhile, check out our FREE COURSE on how to use Facebook's CREATOR STUDIO, to manage out all your social posts ahead of time!